- Is it something you’ve been putting off or thinking about for more than 3 months?
Is the business pitching for work, targeting a new market or targeting a new industry?
Has the business gone through a strategic change like a merger or change of ownership?
Has it been 5-10 years since the brand, messaging or market strategy was looked at?
Each of these are typical indicators that a branding process has already begun. Your brand will change when these things happen whether you’re aware of it or not. It only makes sense to create the brand with intention rather than letting the horse run wild.
- Agency’s who take your money without providing value aren’t seeing the bigger picture. They miss the foundational pieces, the research, and the testing that drives value. An investment of money creates solid foundations to springboard from. You can be an exceptional board diver with a great technique, but if your board is made of a wafer stick, it just won’t matter. Build the foundations with Elloom and take them anywhere you need, honestly.
- Ads will only convert as well as their message. Your advertising efforts are worth it when you have strong messaging behind them based on research and data. How much research and strategy is your ads team putting behind their work? Or are they throwing spaghetti at a wall? Core business foundations like branding can take all of your marketing to the next level - ads, posts, brochures, websites, sales… everything.
- We’ve seen it time and time again. Existing team members just don’t have the time, capacity or focus to manage the branding and marketing. Clients have approached us wanting to actually fix this issue and wanting to free their people again to get back to their core roles.
A marketing intern or new hire is a great resource who we often work in partnership with. They can really leverage the assets we create and love how we arm them with the ammo to boost your brand. Be aware that internal marketing team tend to keep their skillsets within the business and industry. A person typically creates what is familiar to them. Your internal team will likely create solutions which is expected within the industry. Because Elloom has worked with clients in over 20 industries, we can adapt, model and cross-pollinate ideas. We’re used to thinking a little bigger and getting a memorable outcome.